youtube as a pr tool

To date, I have not exactly been one of those who has bought into the beliefs that the Internet is the all-embracing solution of things. Nonetheless, it is a fantastic tool with its pros and cons.

How useful is it when it comes to public relations? Very useful if done right.
One of the most popular videos currently running on Youtube is featuring Will.i.am of Black Eyed Peas fame promoting US presidential candidate Barack Obama. Cleverly done, entertaining and very likely to win him some votes.

When accessed today, some 6.7 million viewers had logged on to watch this roughly four minute long clip. And interestingly, Obama's PR machine fingerprints have not yet been linked to this product.